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Um bom plano do marketing deve conter tanto estratégias do publicidade online saiba como por tráfego orgânico, por modo a garantir uma maior visibilidade para a marca e de modo a ESTES seus produtos e/ou serviços.

Real-time bidding (RTB) is the process by which companies buy and place ads online through automated auctions. Real-time bidding takes the work out of advertising by making it possible for advertisers to place hundreds and thousands of ads online, often in less than a second, without needing to individually reach out to online publishers.

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Again, real-time bidding revolutionizes the way digital ad spaces are bought and sold, leveraging technology for instantaneous auctions. Here’s a breakdown of the process:

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RTB ecosystem consists of several types of parties that typically participate in the RTB process (see Figure 1):

Increasing ROI: When using a DSP to access ad exchanges, advertisers can adjust their settings to home in on the most relevant inventory for them, cutting down on wasted ad impressions and maximizing conversions.

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To participate in open auctions a business should use a demand-side platform. To get started, they can use a SaaS solution. In this case, a media buyer creates a free-of-charge, self-serve account in a third-party DSP and quickly set their first ad campaign. On self-serve DSP campaigns, the ad spend includes the money paid per impression to publishers plus hidden bid markups. Businesses with small paid marketing budgets still benefit from this model, though. On low-volume campaigns, the vendor’s markup of 10-50% on every impression price doesn’t translate into big expenses. Still, companies with big budgets might be willing to use a proprietary DSP to save money. In this case, the company owns the platform and doesn’t have to pay any extra on top of their bids.

It saves you time: RTB can save you valuable check here time when it comes to your ad campaigns. The process is automated, so once you’ve set your parameters, you let it work for you.

In this guide, we’ll explain the meaning of RTB and its advantages for both advertisers and publishers.

Next, the demand-side platform assigns a value to the user and places a bid on the ad space based on that information. 

The price floor defines the minimum amount to pay for an impression. The incoming bids define the maximum amount advertisers are willing to pay. The auction type predetermines whether the winning bidder pays the maximum bid (first-price auction) or the second-largest bid plus $0.1 (second-price auction). Are there any possible bottlenecks in the RTB auction? Your DSP might not bid on impressions even though your campaigns are active. There are a few common reasons for this. You may have set up your SSP Endpoint wrong and it’s bid requests don’t come through. Your targeting may not match the SSP’s traffic type or geo. Your DSP might be too slow to send bid responses before your SSPs close their auctions. Your bid price is too low to win auctions. Or impression beacon doesn’t count impressions correctly. Does Google use RTB? Google uses RTB technology to auction ad inventory provided by publishers and developers using Google Ad Manager, AdMob, and AdSense. Google’s ad exchange supports two implementations of oRTB protocol (JSON and Protobuf) and Authorized Buyers proprietary protocol (often called simply Google protocol). Now that you know what RTB is, it’s time to practice! Claim your 14-day free trial to test programmatic campaigns in Epom DSP. Buy RTB Traffic Rate this article

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